Today, I want to talk about product packaging and how it influences our use.
We have all noted, that the amount of product in a container changes all the time. Just look at Skippy’s Peanut Butter 16.3oz jar that used to be an 18oz jar before it had the bottom dimple…
There is more. Some time ago, I changed from Fructis shampoo to the cheaper Nivea. After a while, I noticed that I literally found myself shopping for shampoo about twice as often. As a result I was spending more not less. My hair hadn’t needed more washing though. My instincts told me that I was onto something.
A closer look revealed that Fructis was way more viscous than Nivea and therefore much less poured into my hand during the fraction of a second that I typically squeeze the bottle. Now that is ingenuity in product design! German engineering 🙂
By making a conscious effort, I was finally able to reduce the quantity of shampoo per wash without impairing the result. For me this has proven too much of a hassle and I am now back to Fructis.
Next time behind the shower curtain let’s not be fooled.