The Miracle Shampoo

Today, I want to talk about product packaging and how it influences our use.

We have all noted, that the amount of product in a container changes all the time. Just look at Skippy’s Peanut Butter 16.3oz jar that used to be an 18oz jar before it had the bottom dimple…

There is more. Some time ago, I changed from Fructis shampoo to the cheaper Nivea. After a while, I noticed that I literally found myself shopping for shampoo about twice as often. As a result I was spending more not less. My hair hadn’t needed more washing though. My instincts told me that I was onto something.
A closer look revealed that Fructis was way more viscous than Nivea and therefore much less poured into my hand during the fraction of a second that I typically squeeze the bottle. Now that is ingenuity in product design! German engineering 🙂

By making a conscious effort, I was finally able to reduce the quantity of shampoo per wash without impairing the result. For me this has proven too much of a hassle and I am now back to Fructis.
Next time behind the shower curtain let’s not be fooled.

Source:
Cole, Sean (2009): “Less Product, Same Price”, in Marketplace.

Photo by Charisse Kenion on Unsplash

Jan Dominik Gunkel
Managing Director
Jan Dominik Gunkel is an expert for successful creation and implementation of strategies to face the digitalized world. If you require help or advice to overcome the burdens and obstacles of a digitalized world please get in touch with us.

3 Kommentare zu “The Miracle Shampoo

  1. I remember years ago hearing an anecdote of the kid who invented larger toothpaste tube holes. I don’t know if it was true but as memory serves, the holes were much smaller and sales increased X-fold by simply making people use more toothpaste with the same squeeze pressure. I bet you’d find some interesting statistics around smaller „travel-size“ shampoo and toothpaste as well. I can make a travel shampoo/toothpaste combo last a *very* long time 🙂

    1. Thank you for your comment, Shimone. This really seems to be a fascinating field of research. I just realized that the sheets on my toilet paper roll are suddenly somewhat larger, making me use more…

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